Piksel Indonesia was creative social enterprise founded in 2007 and registered as legal entity in 2009. Piksel Indonesia was the creator of Batik Fractal and jBatik Software. Through a yearlong research about batik and science, we then developed a modeling software application to create batik design generatively and presented the innovation in 10th Generative Art International Conference in Milan Italy.

In 2008, this innovation funded by Business Innovation Fund SENADA USAID and created jBatik v.1 and focus to empower batik artisans in Bandung. Since that time, Piksel Indonesia is working to empower batik and craft artisans in all Indonesia especially in Java and Bali. Currently, the project has trained around 1400 artisans to use jBatik software. The training was firstly organized by the local government in each rural area and villages where batik artisans usually live. As an innovation, the use of the software into traditional art needs intensive training and continued the effort.

Through several training levels in mastering the use of jBatik software, the artisans can incorporate technology to develop their traditional craft work. The artisans were not only have access to affordable technology and use the technology to develop their batik, but also have been proven to contribute to increase productivity, bring more sales and increase their profit which lead to improved income.