Amar Desh Amar Gram (My Country My Village) was the first project of its kind that took computers and web access to the lowest income group on Bangladesh and empowered them with a possibility that was never previously available to them before. This project was an innovative model in the sense that it was dedicated to minimize the digital gap of rural and city life by creating market linkage for rural communities, providing demand based technical education for the youth, followed by several income opportunities and developing portfolios of local resources in the individual district websites.
In addition, it created a platform for rural entrepreneurs, producers and youths to translate their innovative ideas and plans into reality. E-commerce has been implemented so many times in so many countries but it was very rare in Bangladesh.
In a country like Bangladesh, just introducing e-trade or popularizing the concept was innovative on its own. www.amardesheshop.com was the only website with physical e-centres which other websites did not have.